Mission inspiration |
Pippi Langstrump who used her non-conventional accessories to create innovative experiments and change the way she moved around the world. With our travel client, our objective was to explore new ways to drive revenue beyond conventional ancillaries. |
|
The challenge |
One of the most relevant airlines teamed up with 4AM to discover new opportunities beyond core-ancillaries products, that could leverage the company's current assets to deliver value for its customer along the end-to-end travel journey, with three main objectives: |
Generate new revenue streams by delivering new products and services Build better customer engagement and satisfaction (NPS) Reduce time to market for their new offering |
![]() |
![]() |
Our key outputs |
|
what we did |
We set up a mixed team of strategists, designers and technologists along with the client stakeholders to investigate, ideate, and create a business pitch deck. We underwent a series of key activities such as: organizational and market research, qualitative user interviews, co-creation and ideation sessions, business framing and projections, prototyping, and finally preparing and presenting the pitch-deck to the C-suite. |